#Standard bank digime how to

#Standard bank digime how to

“The concepts can be difficult to grasp, like what products and services are right for you and how to make your money work for you. She says the financial service sector can be scary for young people, and for anyone who is not in the world of finance. When you think that R100,000 is 10% of R1m, it feels like a more achievable goal that could be made possible by saving income received from an entrepreneurial hustle, or from a traditional job and by investing.” “The campaign is impactful because of how it is conveyed: in a simplified manner. Newman says she believes that initiatives such as the Standard Bank 10pM Movement play a critical role in inspiring and driving entrepreneurial spirit and mindset among SA’s youth, which will help to address the youth unemployment crisis that plagues the country and hinders its development. Newman’s pitch stood out above the rest, and she worked closely with the bank’s agency partner, M&C Saatchi Abel, to develop and produce her film, which now lives on the TikTok platform. With the aim of amplifying the 10pM Movement, Standard Bank invited visual content creators such as Newman to put forward pitches to produce an inspiring and impactful 10pM film. “It is so comforting to know there is a bank out there that understands that these new occupations are viable options for the country’s youth to pursue, and that the bank is willing to invest in and partner with creatives to support their goals and ambitions.” Initiatives such as Standard Bank’s 10pM Movement are therefore so important, she says. Newman, who was captivated by the art of storytelling through photography and film from a young age, explains that while there are lucrative opportunities available in the digital era, it can be difficult for creatives and freelancers in the creative industry to secure credit to pursue their dreams. In addition, they can start boosting their income and savings from their inspiring hustles by taking up the campaign’s invitation to develop creative content on their 10pM journey.”

“Young adults between 18 and 30 years are invited to sign up for the 10pM Movement where they will have the option of choosing to put away any amount that is possible for them each month. “We want to ensure that young South Africans are on their way to the ‘big time’ by their late twenties,” says Lindy-Lou Alexander, brand and marketing head: Consumer and High Net Worth at Standard Bank. In recognition of this, the movement aims to encourage young people to build R100,000 in savings or investments, and become 10% millionaires, which may seem like more of an achievable goal. It has been proven over time that many people often battle to overcome mental barriers when trying to make their first million. Standard Bank recently launched the 10pM Movement to motivate young South Africans to save or generate their first R100,000 by the age of 30.